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Saturday, December 19, 2009

Beyonce Turns Up The ‘Heat’ With Signature Fragrance

LOS ANGELES, Calif. --

Beyonce is joining the long list of celebrities with their own fragrances – but the “Sweet Dreams” singer’s might be a little bit hotter than the rest.

The entertainer will launch Beyonce Heat in February – something she believes is perfect for all the independent women out there

“My fragrance is a unique expression of a woman’s powerful sensuality,” Beyonce said in a statement to Access Hollywood. “The scent thrills and enthralls, drawing you in. At the same time, it is elegant and feminine with an air of mystery. I created this fragrance for self-assured women everywhere, for women who are not afraid to desire and to be desired.”

The singer has already been receiving praise from people lucky enough to get a whiff of her new scent.

“I’m so happy with it,” she told Women’s Wear Daily. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty (the company releasing the fragrance) has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!”

When it came to naming the fragrance and designing the look of the bottle, the singer said she drew inspiration from her high-energy Sasha Fierce stage theatrics.

“A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold,” Beyonce explained. “So then we thought of making the bottle look like it’s on fire. I love antique bottles – my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic. The bottle, I felt, was a great mixture of the two.”

Heat is a lively mixture of a variety of notes including of magnolia, neroli and red vanilla orchid, luscious blush peach, almond macaroon, sweet honeysuckle nectar, creme de musk, giant sequoia milkwood, tonka bean and amber.

“This was my first time starting from scratch, although I’ve worked with a few other fragrance projects,” Beyonce told the mag. “Everything, from the bottle design to the name and the ideas for the commercials – that’s me. When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project. I learned a lot of great things from the past – but I always asked myself, ‘If I could have my own scent, what would it be?’ I wasn’t worried about deadlines. It could have taken me three, four, however many years – this was my first fragrance, and I wanted to make sure that it was something I would love forever.”

Beyonce Heat will range in price from $39 - $59 and will also feature a body lotion.

Source by NBC Universal, Inc.

Comments :

1
JiSan said...
on 

He will master many things in the world of business, other than entertainment!

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